Mindfully created, ethically sourced and sustainable. Diane Be True promises to be the cleaner choice, without a need for compromising on beauty.
Diane Be True is the story of us and the Earth. Made with more than 90% natural extracts and upcycled ingredients, Diane Be True realizes more gentleness than ever without compromising the pursuit of beautiful hair, by being faithful to the Earth and ourselves.
Shall we take this step towards a greener future together?
Morocco, the farmland of Organic Prickly Pear (Cactus Oil), has started the Green Moroccan Plan. Promoted by the government, it aims to increase regional economic growth and the farmers' income through growing Organic Prickly Pear, thus encouraging long-term sustainability of the agricultural sector.
Did you know? The strained residue from the rare Organic Prickly Pear (Cactus Oil) is used as a fertilizer, resulting in almost no waste! Hurray for sustainability!
A flavoring agent is extracted from roses after distillation by re-extracting technology. The aroma is new and unprecedented, reminiscent of apricots and honey.
The scent in Diane Be True comes from this eco-friendly upcycled ingredient. Also, no animal-testing is conducted for the fragrance.