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Haircare is more than shampooing. It is a moment of self-care that helps you be more confident & beautiful!
Whether you are looking to solve a specific haircare concern or to pamper yourself, we have the product for you.
Founded in 2013, we are a premium Japanese haircare brand that integrates the use of advanced technology with natural existing essential oils in our products to achieve maximum efficacy. We continuously seek to meet the needs of Asian women through novel haircare products to help you achieve your most beautiful, ideal hair.
Combining the efficacies of Science & Nature, Perfect Beauty is enriched with organic Moroccan Argan Oil and Beauty Keratin that solves your hair needs while beautifying it, be it oily scalp or damaged tresses.
This provides a customised solution for common hair concerns faced by Asian ladies. Perfect Beauty is formulated with no silicones*, sulphates^ and parabens. Colour-safe.
*Only for shampoos
^Except for Extra Fresh & Hydrate range
The Story of Us & The Earth starts here.
Diane Be True’s philosophy is grounded in the pursuit of beautiful hair by being faithful to ingredients and humans. Each bottle is made from 96% recycled plastics, with its ingredients sustainably grown and sourced. Its vegan formulation is not animal tested nor filled with additives.
Bonheur = Happiness. Diane Bonheur is about the happy connection between Mother Nature, farmlands, manufacturers and us.
Working hand-in-hand with trusted farmers worldwide, we carefully handpick our raw ingredients — from the soil and seeds to their sources of origin. Formulated with over 98% natural ingredients, each bottle of Diane Bonheur is lovingly crafted with strictly selected Single Origin cold-pressed oils and exquisite fragrances harvested from Grasse, France.
Gentleness, Love & Kindness. Packed with natural goodness, that cares for you & your family.
Moist Diane Botanical is formulated with more than 90% plant-derived ingredients. Free from silicones*, sulphates, parabens, artificial colourants, ethanol and mineral oils. Cruelty-free.
Gentle and safe for babies^ and sensitive skin.
*Only for shampoos
^ Above 6 months old
